florence marine x
Florence Marine X — North Shore Tested, Built for the Water
Florence Marine X is the performance surf and outdoor apparel brand founded by John John Florence — 3X World Surfing Champion, two-time Olympian, and one of the most progressive surfers of his generation. Built on the philosophy of utilitarian equipment for modern sport conditions, every piece in the range is researched and developed on Oahu's North Shore, one of the most demanding ocean environments on the planet.
This isn't lifestyle clothing. Florence Marine X makes gear that actually works in the water — wetsuits engineered for performance and durability, boardshorts built to move with you rather than against you, UPF tops and rashguards designed to protect without compromising range of motion, and outerwear made for the elements. The range extends across surfing, paddling, sailing, and beyond, for anyone who spends serious time outdoors.
Materials are chosen with purpose. Signature technologies like AIRTEX and Cordura® fabrics run through the range, alongside responsibly sourced Pertex® NetPlus® outerwear made from recycled ocean plastic. Florence Marine X takes its environmental responsibility seriously — from its factories and sourcing practices to its partnerships with ocean conservation organisations.
If you're after gear that performs where it counts, Florence Marine X belongs in your kit.
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